Gina Romero
Ex CEO/ Co-Founder of Connected Women
“Lou has been an invaluable advisor, guiding Connected Women to craft a repositioning strategy for our start-up with an ambitious objective of scaling as quickly as possible. This is a tough challenge as we have multiple audiences to reach in order to achieve aggressive revenue growth. Lou quickly understood the and segmented our audiences carefully.
In just two sessions she was able to readily identify and help us tackle various business challenges and also provide insightful yet actionable advice for our management team. This included the activities that form a sound business and growth plan.
As a social impact business trying to make money, Lou understood that crafting a message which resonates with our various stakeholders is essential to gaining fast traction which will translate to sales leads. Her clarity is world-class in that it captured our essence and DNA; Lou also shared her thinking on how we can pitch ourselves as a B2B company to CEOs, CMOs and Procurement Heads. And at the same time, how we can educate the public about who we are and what we do.
With Lou's input, we were also able to confidently identify focus areas and develop a partnership strategy to support our next stage of growth.
Lou then succinctly provided both strategic and tactical ideas which will allow us to take immediate steps to improve our PR, marketing, lead generation and sales activities. This included a clear yet unique go-to-market strategy and how to express this in all areas of the marketing ecosystem including digital.
Her ability to understand and articulate our vision brought clarity and alignment to where we are and what we need in order to successfully scale our revenue and impact. Her main focus in all her thinking is how we can meet our ambitious financial KPIs while representing ourselves with authenticity and without compromising our community, brand or the quality of our AI data annotation services.
Lou organised us, led our thinking and even introduced us to potential partners to work with us on the various activities.
If you need a fast-paced, dynamic, really sharp and effective review of your business strategy across all areas of business, I can't recommend Lou highly enough.”